The Dealer’s Guide to Media Transparency: Questions to Ask Agencies After Forrester’s Report
MediaAgenciesProcurement

The Dealer’s Guide to Media Transparency: Questions to Ask Agencies After Forrester’s Report

ccartradewebsites
2026-02-14
9 min read
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A dealer's checklist of tough questions to force agency transparency, reduce hidden fees, and recover ad spend after Forrester's 2026 guidance.

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#Media#Agencies#Procurement
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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